Book Promotion Basics, Part 2: Marketing Specialties

Book Promotion Basics, Part 2:  Marketing Specialties
Price: $25.00
Availability: In Stock

July 30, 2013

presented by Jessica Chappell

 

Why each of these areas is critical, their objectives, and key tactics.

1. Public Relations

● Find your story: How you make news.

● How to create a media list

● How to write an effective press release

2. Social Media

What makes these platforms unique — and basic strategies for each

● Facebook

● Twitter

● Blogs

● YouTube

● Pinterest

3. Advertising

● Is it necessary?

● How much to spend

● Which types to use: print, radio, online, email, etc.

● Calculating your return on investment

 

\"\\"\\\\"\\\\\\\\"\\\\\\\\\\\\\\\\"\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"\\\\\\\\\\\\\\\\"\\\\\\\\"\\\\"\\"\"Jessica Chappell is the owner of Inspired Consulting Group. With more than 17 years of experience in the music and publishing industries, Chappell has worked for Warner Christian Distribution, Big Idea Productions, the Christian Booksellers Association, and NavPress, where she helped establish their highly successful TH1NK books, then became Vice President of Business Development and Marketing Director for NavPress.