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Learn key skills and techniques for professional writers.
1. Opportunities for New Writers
Gain an overview of the many possibilities available to beginners. From blogging to column writing, from greeting cards to announcements in the church bulletin, you can find a place for your talent, even if you’ve never been published. Much can be learned by trying your wings on short pieces within the reach of fledgling writers.
2. Finding Information
Learn how to research your writing topic. Whether you write fiction or nonfiction, readers won’t trust you if you don’t know your facts. Learn which sources are the most accurate and dependable — and how you can conduct research quickly and efficiently before you start writing.
3. Reporting and Writing with Precision
Learn to gather facts and write accurately. Newswriting is stripped down, just-the-facts, to-the-point writing—and it’s the perfect foundation for nearly every other writing style. Delve into newswriting and discover how to streamline your writing.
4. The Interview
Gain a working knowledge of the interview. Interview-based articles are among the most sought after by publishers. Learning to interview well is an essential skill. Not only will you meet interesting people, but you’ll also build credibility into your articles by including their quotes.
5. Writing Promotional Copy
Become equipped to write effective, energetic publicity pieces. Corporations, non-profits, ministries, government bodies, and small business owners need to let people know what they have to offer. They need consumer-savvy writers who know how to motivate others to buy or give. Learn the fundamentals of publicity writing and become a valued asset.
6. Writing Newsletters
Learn to use the skills of newsletter writing to gain experience, build a writing resume, and find opportunities. Printed or emailed, newsletters abound. Businesses, organizations, churches, ministries, and individuals produce them to promote, advertise, and inform—and they need good writers. Learn how to write for newsletters, and open a new door of opportunity.
7. Structure for Success
Learn to write strong openings, development and transitions, and powerful endings. How can you grab your readers’ attention and keep them captivated until the last page? Successful writers know that they need to start strong, build anticipation, and end with a lasting impact on their readers.
8. Big-Picture Editing
Learn which manuscript elements need to be in place before you begin polishing. Copy-editing is your final step in self-editing. First comes a ruthless checking of what the piece seeks to accomplish, that your presentation suits your purpose, no key ingredients are absent, and nothing extra has crept in.
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