Book Promotion Basics, Part 1: Branding and Marketing

Book Promotion Basics, Part 1:  Branding and Marketing
Price: $25.00
Availability: In Stock

July 16, 2013

presented by Jessica Chappell

 

In this intensive hour, Jessica Chappell will cover:

The difference between branding and marketing:
— actions, platforms, goals, and objectives for each

Why you need both

The basics of building a marketing plan and a branding platform

How to measure the results and track the data
 

 

\"\\"\\\\"\\\\\\\\"\\\\\\\\\\\\\\\\"\\\\\\\\\\\\\\\\"\\\\\\\\"\\\\"\\"\"Jessica Chappell is the owner of Inspired Consulting Group. With more than 17 years of experience in the music and publishing industries, Chappell has worked for Warner Christian Distribution, Big Idea Productions, the Christian Booksellers Association, and NavPress, where she helped establish their highly successful TH1NK books, then became Vice President of Business Development and Marketing Director for NavPress.