You know it’s important to hook your reader from the first sentence. Your stirring conclusion is just as vital.
If you leave readers hanging, you miss the opportunity to motivate them toward positive change.
Three ways to end with impact:
Restate a lesson
Several years ago I wrote the article “A Season of Receiving,” focusing on when my husband and I had to rely on charity and the benevolence of our church.
It was humiliating, but I learned an important lesson. Here’s how I ended that article:
“As Scripture teaches, it is more blessed to give than to receive. But giving has more than one dimension, as I learned from our experience. It requires a humble heart and a receptive spirit––one that also allows others to be blessed by the joy of giving to us when we’re in need.”
Here’s how I closed an article on help for blended families:
“…And most important you’ll be secure in the promise of Scripture: “For I am the Lord, your God, who takes hold of your right hand and says to you, Do not fear; I will help you” (Isaiah 41:13 NIV).
In my article on couples who had been married more than 50 years, I ended by summarizing their responses:
“There you have it. Words to live by from four couples who have answered the question, ‘What does it mean to love someone over the long haul?’
“‘I remember how God has proven Himself worthy and faithful in the past.’
‘I stay open-minded and keep a sense of humor.’
‘I gave up my right to be right.’
‘I’m committed because I desire to be.’”
Be creative. End your articles in ways that stir readers’ hearts and inspire them to make positive choices.
Karen O’Connor is a mentor for Christian Writers Guild and an award-winning author of books and articles for children and adults. Visit Karen at www.karenoconnor.com