What’s Your Brand?

People buy Crest White Strips because they like Crest toothpaste. They recognize a brand they trust. Does your writing have a brand?

In God’s creative genius, He put inside us the makings of our personal brand. The ingredients are gifts, talents, and interests. We hone those through training.

You’re unique
Recently, a seminar speaker said, “What do people come to you for? What do they know you can do?” The answer is a clue to your brand.

I’m a journalist with a passion to tell how a relationship with God and His Word has a practical bearing on life. This is my brand.

Branding is more about content than graphics and catch phrases. Yes, those things need to be consistent throughout your Web presence (Facebook, Twitter, YouTube, etc.), but your brand is more than that. It’s a promise to your readers of what they can expect from you.

It’s your turn
What is your brand? What has God wired you to do? Explore your unique God-given ingredients and start to fulfill your promise to the market.

Julie-Allyson Ieron is celebrating 25 years as an author, writing coach, editor, and conference speaker. Visit her website.

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