Blogging is an excellent way to communicate with readers, and it also builds that increasingly crucial platform so many publishers demand.
Many bloggers have secured book contracts or increased sales of books already published. That alone might send you running to WordPress.com or Blogger.com to launch your own, but if you act prematurely you’ll discover you don’t know what to say or, worse, that no one is listening.
To create a successful blog, you need to know:
- Who you are as a blogger
- How much time you will invest
- The name, URL (your website address), and design theme that will reflect you and your message
Who are you?
Are you funny? Are you relational? What do you care about? Who do you hope will listen? Answers to those questions form the identity of your blog.
How much time?
How often will you post? Inconsistency says you don’t care, so why should a reader? Are you ready to pray, prepare, and post at least weekly? If not, it’s not time. Twice a week is even better.
Is it memorable?
Your blog is your cyber home. Complicated URLs are hard to find. Vague blog names are confusing. A random template design is a poor first impression. Invest in your blog prior to launch so it accurately reflects you—and your message.
T. Suzanne Eller is a blogger, author, CWG mentor, and Proverbs 31 Ministries speaker. Connect with her at www.tsuzanneeller.com.